If you’re reading this, it’s probably because your content isn’t performing as well as you’d like.
Fortunately, I’m pretty good at fixing that!
The 3 Pillar Strategy I Offer
If you haven’t already read my content marketing thesis, I encourage you to do so, because it outlines how I approach content marketing (and it’s a bit different from how most people do).
However, here’s the abbreviated version of it.
Essentially, there are three pillars to this strategy:
“Okay, that sounds great. Can you actually do it?”
Here are some results I’ve achieved for each of those pillars.
Pillar 1: Driving Conversions
In fact, 17% of the company’s total conversions came from a first touch interaction with a blog post targeting a high purchase intent keyword.
Pillar 2: Attracting Links Organically
For this step I’ve been using original research to attract links. I have several different methods including pulling data from the client’s tool/platform, collecting third party data, and running surveys. One of the original research posts I created on content updating has accumulated the following backlink profile:
Pillar 3: Refreshing Content
I actually started in content refreshing and I assisted Single Grain in updating roughly 50 posts in one year. As a result, traffic to those posts doubled six months after being republished. I also wrote a post on Ahrefs outlining my process and explaining the main pitfalls of content refreshing (like why a lot of posts fail after being updated).
To give you an idea of what my clients think of me, here are a few testimonials.
Here’s what the process looks like when you work with me:
Step 1: Customer Research
The reason most content sucks is because agencies (and therefore the writers), don’t really know why customers buy your product. Sure, you might offer a CRM so they buy it to manage client relationships, but why don’t they use a competitors’ product? We use this information to accurately position your product in the content.
Step 2: Decide on Keywords, Original Research Topics, and Posts to Refresh
In this step, we identify the high purchase intent keywords and bring some ideas on interesting data topics. We’ll talk with you to decide on the best ones that fit with your audience.
Step 3: Expert Interviews (if Necessary), Pulling Research, and Writing
I usually interview an expert (typically someone on your team) to write each post. This helps us ensure that each post is original and unique from others in the SERPs. I then give those recordings to freelancers to write the post.
At this stage, I’ll also usually gather the materials we need for the original research.
From there, it’s up to us to get it written.
Step 4: Report on Conversions
Ultimately, it’s four monthly blog posts, though the mix usually varies depending on the client’s needs. For example, we might typically do 3 BOFU blog posts and 1 refresh post per month and then at the end of the quarter we’ll swap out the refresh post for an original research post.
So it’s sort of a mix and match depending on your needs.
Anyway, here is what you can expect when working with me:
I charge a set fee of $3,500 per month for my services.
Sounds interesting? Feel free to reach out to me here and we can chat.
If you’d like to work with my team and I, please fill out the form and we’ll be in touch shortly!