This is the exact process we use in our agency. We don't just sell you blog posts. We provide your entire content marketing strategy. In fact, the videos below show every single step so that you can do it yourself if you wish.
Step 1: Customer Research
We interview CS, Sales, and the founder during the onboarding week to understand key pain points your problem solves, typical scenarios that push customers to reach out and purchase, and other intricate details necessary to produce high converting content.
Learn how we do customer research (step by step)
Step 2: Keyword Research
We only target high converting keywords – think the kinds of keywords most people bid on with Google Ads. This is our exact process for uncovering the right keywords (because we’ve yet to work with a company that is already targeting all of their high converting keywords).
Learn how we find high converting keywords (step by step)
Step 3: Expert Interview
Most agencies find a keyword and then tell a freelancer to Google around (or “research”) to write a post on that keyword… and then they wonder why their content isn’t original Instead, we interview an expert on the post and then write the post based on the expert’s advice.
Learn how we find/interview experts to ensure content is original.
Step 4: Writing The Content
By interviewing an expert, we already eliminate a lot of the writing issues most content agencies face. Though we take it to the next level by making each writer complete a thorough questionnaire that has them deeply analyze the prospect’s pain points and key features and benefits.
Learn how we craft high converting posts (step by step)
Step 5: SEO Optimizations
Our guarantee is that we’ll get you in the top four spots in four months or we will use our own budget to continue updating your posts until they get there. So we have to produce results and care about SEO optimizations like link building and internal linking.
Learn exactly what SEO optimizations we do (step by step)
Step 6: Content Refreshing
Check out this case study of how I helped increase traffic to just 50 blog posts from 9k to 18k monthly visits. This is my best kept secret. Oh, and if your post isn’t ranking in the top four spots after four months of working with me, my guarantee is that I will update it every two months until it gets there.