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Content Marketing Services

That Produce Conversions

Our Guarantee: We Update Content At No Cost Until It Ranks

We can’t promise rankings, but our guarantee is that we will continue to update the posts we created for you until they rank in the top four spots for the target keyword.

I find that far too many agencies aren’t held accountable for their work. This is because once you sign the retainer, there is no longer any incentive for the agency to perform.

So we put skin in the game because every post that doesn’t rank in the top four spots means we have to take a chunk out of our budget to update it – so there is no additional cost to you. Read more
Here’s how the guarantee works: We’ll give each post four months to start ranking, and if it isn’t ranking by month five, we will update it every two months until it ranks in the top four spots for the desired keyword (you can see a complete video on our content updating process below). This guarantee is offered for 6 and 12 month contracts.
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Our Proven Content

Services We Offer

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Our Process

This is the exact process we use in our agency. We don't just sell you blog posts. We provide your entire content marketing strategy. In fact, the videos below show every single step so that you can do it yourself if you wish.

Step 1: Customer Research

We interview CS, Sales, and the founder during the onboarding week to understand key pain points your problem solves, typical scenarios that push customers to reach out and purchase, and other intricate details necessary to produce high converting content.

Learn how we do customer research (step by step)

Step 2: Keyword Research

We only target high converting keywords – think the kinds of keywords most people bid on with Google Ads. This is our exact process for uncovering the right keywords (because we’ve yet to work with a company that is already targeting all of their high converting keywords).

Learn how we find high converting keywords (step by step)

Step 3: Expert Interview

Most agencies find a keyword and then tell a freelancer to Google around (or “research”) to write a post on that keyword… and then they wonder why their content isn’t original 😉 Instead, we interview an expert on the post and then write the post based on the expert’s advice.

Learn how we find/interview experts to ensure content is original.

Step 4: Writing The Content

By interviewing an expert, we already eliminate a lot of the writing issues most content agencies face. Though we take it to the next level by making each writer complete a thorough questionnaire that has them deeply analyze the prospect’s pain points and key features and benefits. 

Learn how we craft high converting posts (step by step)

Step 5: SEO Optimizations

Our guarantee is that we’ll get you in the top four spots in four months or we will use our own budget to continue updating your posts until they get there. So we have to produce results and care about SEO optimizations like link building and internal linking.

Learn exactly what SEO optimizations we do (step by step)

Step 6: Content Refreshing

Check out this case study of how I helped increase traffic to just 50 blog posts from 9k to 18k monthly visits. This is my best kept secret. Oh, and if your post isn’t ranking in the top four spots after four months of working with me, my guarantee is that I will update it every two months until it gets there.

Why We’re More Successful Than Most Content Marketing Agencies

Our guarantee means we aren’t profitable unless you get results

If you read our guarantee, you’ll see that we update your content for free until it ranks. That means we will have to dig into our own budget if the content we produce doesn’t rank.

We only target high converting keywords​

The kinds of keywords most people bid on with Google ads. Watch our video on how we consistently identify the high converting keywords below.

We offer the complete package to make your posts rank

Most content agencies sell blog posts. But high quality content doesn’t magically rank. There are plenty of other factors at play, like link building and user experience. As we offer a guarantee to produce results, we have to consider all of these factors and solve them for you. (So yeah, you’ll get link building, SEO optimizations, and more).

We treat content as a campaign

Most people select a keyword, write a post on it, and then say “oh well” if it doesn’t rank. But if you’re a social media tool, you shouldn’t just say “oh well” if your post targeting the keyword social media tools doesn’t rank. Instead, we treat each post like a traditional marketing campaign. If you saw our guarantee, you know that we update content continuously until it ranks in the top four spots. Watch our video on content refreshing below.

We do thorough customer research

Even with the right keyword, your content won’t convert if it doesn’t resonate with the audience and accurately demonstrate how the product is the solution to their pain points . So we interview the CS, sales team, and the founder to identify why customers buy. Watch our video on customer research – It’s way more than just knowing the title, industry, company size, and skill level of the prospect.

We interview experts for every post ​

You would never have a freelance writer pitch a prospect live, so why are they pitching your prospect in your content? Instead, we interview experts (usually CS, sales, or a third party expert), and then the freelancer crafts the post using the expert’s advice. Watch our video below on how we conduct expert interviews.

Megan Mahoney

Megan Mahoney – Founder

I’m Megan and I help SaaS companies maximize conversions from content marketing efforts. I’ve been featured on blogs like Ahrefs, the Content Marketing Institute and more. I also host weekly workshops on Jimmy Daly’s Slack group for content marketers, Superpath.

I find that, too often, content generates traffic but no conversions. So I’m on a mission to fix that. I hope that the resources throughout this website help you generate more conversions from your content, and feel free to reach out if you get stuck.

Our Process​

This is the exact process we use in our agency. We don’t sell X blog posts per month. We provide your entire content marketing strategy. In fact, the videos below show every single step so that you can do it yourself if you wish.

Keyword Research

Rather than just looking at volume, we look for keywords that show purchase. For example, if your product is a survey tool, the keyword “best survey software” would be a priority over “how to improve customer satisfaction” because people searching anything with “software” are much more likely to convert.

Interview

Almost all of our blog posts include an interview with a team member. This is because we know your customers are likely educated on the topic, so to avoid writing under their knowledge level, we interview someone on your team to ensure the content is expert level.

Editing

Once our internal team has reviewed the post, we send it to your team to request any additional edits. We do not put a limit on the number of revisions you can request as our goal is the same as yours drive conversions.

Promotion

Another key issue with most content marketing agencies is that they create content, hit publish, and think the process is over. The reality is that content takes a long time to eventually rank. We speed up the process by running ads to the content which will also help us understand if the post needs to be better optimized for conversions.

Updating

Finally, content does deteriorate over time if it isn’t refreshed. Therefore, we refresh older content that is beginning to slide backwards in the SERPs.

What Our Client Say

Client Testimonials

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If you’d like to learn what we can do for your business, fill out this brief form and we’ll get in touch.

work with us

Ready to Drive Revenue From Your Content?

If you’d like to learn what we can do for your business, fill out this brief form and we’ll get in touch.

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A SaaS Content Marketing Agency
That Drives Conversions
– Not Just Traffic

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A SaaS Content Marketing Agency
That Drives Conversions
– Not Just Traffic

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