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Our Process

Some Results We’ve Produced

We helped Exploding Topics 5x pipeline revenue from organic blog traffic:

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You can read the full case study of the strategy we executed for Exploding Topics.

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Our content drove 22% of eWebinar’s total revenue over the past 7 months:

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You can read the full case study of the strategy we executed for Exploding Topics.

Read Full Case Study

Our Proven Process: Creating Content That Drives Revenue

You can learn more about our SEO methodology on the blog post that outlines our strategy in detail, but here’s a brief overview.

The Three Pillar Strategy:

Pillar 1: Create High Purchase Intent Content

How we do this:

  • Conduct detailed customer research interviews with your Sales CS, and marketing team to identify pain points your product solves
  • Identify keywords that match those pain points
  • Write content optimized for those keywords that describe how your product solves that problem

Results we’ve produced using this strategy:

Our high purchase intent content droove 22% of this company’s total revenue.

Read Full Case Study
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Pillar 2: Update Content

How we do this:

I assisted Single Grain in updating roughloy 50 posts in one year, and as a result, and as a result, traffic to those posts doubled in six months from roughly 9,000 to 18,000 monthly visits.

Pillar 3: Build Topical Authority

How we do this:

  • Create Linkable assets iwth stats pages targetting “journalist keywords” and orignal data for relevant topics.
  • For brand new websites, build content necessary for search engines to view the company as an authority in the industry.

Result:

Our topical authority strategy helped this brand new website climb to DR 70+ in less than 12 months. It also ranks in the top 10 for nearly 25,000 keywords and the traffic is valued at nearly $200,000 today.

Read about our topical authority process

Want more info on this process? Read about our content marketing methodology.

“Megan has been phenomenal to work with... We were looking for somebody that could really take our content to the next level and focus specifically on not just writing content but writing content that converts. She came in and quickly understood our industry and also the kinds of problems our customers are trying to solve.”
-Michelle Brammer
Director of Marketing GaggleAMP
Working with Megan was one at the test professional relationships I’ve ever had. She produced great content on time, the search traffic of my business and I would recommend her to anyone. In-face, I expect to keep working with her for years to come.
-Tim Stoddert
Partner of Copyblogger
“It is impossible to capture how important Megan was to our content strategy. She's collaborative, creative, and very knowledgable. Megan brings a strong sense of perspective and an in-depth knowledge of content strategy. She always comes with great approaches to content, outstanding work, and is a pleasure to work with.”
-Anton Belo
Head of Marketing at Embrace
“We've been working with Megan for a while now and she's been crushing SEO for us. A lot of agencies just pump traffic to your website, but Megan creates content that actually results in conversions.”
-David Henzel
Co-founder of Upcoach

How We Structure Engagements?

Here’s what the process looks like when you work with me

Step:1 Customer Research

  • Customer research calls with CS, Sales, and the marketing team
  • Demo of the product and/or use it.

The Purpose of this step is to understand how your product works, the pain points it solves, and who your ideal customer is

Step:2 Keyword Research and Authority Strategy

  • Indentify high purchase intent keywords that match pain points uncovered during customer research
  • Indentify journalistic keywords that will attract links
  • Create an internal linking strategy

The Purpose of this step is to understand which keywords will make your brand an authority on topic and drive conversions.

3: Execution

  • Conduct expert interviews to ensure each piece of content is authoritative
  • Give the interview to a writer who crafts those ideas into a blog post
  • Optimize the blog post using Clears cope
  • Revise the content as necessary
    Implement internal links

The purpose of interviewing your team or third party experts to ensure the content is orignal and has an intresting viewpoint. This positions your brand as a thought leader.

Step 4: Reporting

  • Traffic growth
  • Link growth
  • Overall authority growth

In this step, we ensure the strategy is driving tangible results

Step:1 Customer Research

  • Customer research calls with CS, Sales, and the marketing team
  • Demo of the product and/or use it.

The Purpose of this step is to understand how your product works, the pain points it solves, and who your ideal customer is

Step:2 Keyword Research and Authority Strategy

  • Indentify high purchase intent keywords that match pain points uncovered during customer research
  • Indentify journalistic keywords that will attract links
  • Create an internal linking strategy

The Purpose of this step is to understand which keywords will make your brand an authority on topic and drive conversions.

Step 3: Execution

  • Conduct expert interviews to ensure each piece of content is authoritative
  • Give the interview to a writer who crafts those ideas into a blog post
  • Optimize the blog post using Clears cope
  • Revise the content as necessary
    Implement internal links

The purpose of interviewing your team or third party experts to ensure the content is orignal and has an intresting viewpoint. This positions your brand as a thought leader.

Step 4: Reporting

  • Traffic growth
  • Link growth
  • Overall authority growth

In this step, we ensure the strategy is driving tangible results.

Who is Megan Mahoney?

I began practicing content marketing because I didn’t have money to run paid ads for the first business I started in college. I quickly learned that most of the traditional content marketing advice doesn’t actually drive revenue… which was a major problem for me as a broke college kid. 
Over the years, I figured out a method to make content drive conversions, and I now use this method to help other companies build content marketing strategies that drive revenue. You can read more about my approach to content marketing in publications, like The Search Engine Journal, Ahrefs, and The Content Marketing Institute.

Stop Wasting Money Writing Words. Start Driving Traffic That Converts Today

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“We've been working with Megan for a while now and she's been crushing SEO for us. A lot of agencies just pump traffic to your website, but Megan creates content that actually results in conversions.”
-David Henzel
Co-founder of Upcoach

Beginners Guide To Content Marketing Fundamentals

This process usually does drive traffic. And most agencies will happily show you that traffic for these relevant…

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