A SaaS Content Agency that Drives Revenue
We help brands rank for keywords that attract right-fit customers. Then we convert them with content that shows how your product solves their pain points.
“Megan and her team consistently privided high-quality, bottom of the funnel content for our blog.”
Brian Dean
Co-Founder of Exploding Topics
Some Results We’ve Produced
We helped Exploding Topics 5x pipeline revenue from organic blog traffic:
You can read the full case study of the strategy we executed for Exploding Topics.
Our content drove 22% of eWebinar’s total revenue over the past 7 months:
You can read the full case study of the strategy we executed for Exploding Topics.
Our Proven Process:
Creating Content That Drives Revenue
You can learn more about our SEO methodology on the blog post that outlines our strategy in detail, but here’s a brief overview.
The Three Pillar Strategy:
Pillar 1: Create High Purchase Intent Content
How we do this:
- Condct detailed customer research interviews with your Sales CS, and marketing team to indntify pain points your product solves
- Identify keywords that match those pain points
- Write content optimized for those keywords that describe how your product solves that problem
Results we’ve produced using this strategy:
Our high purchase intent content droove 22% of this company’s total revenue.
Pillar 2: Update Content
How we do this:
I assisted Single Grain in updating roughloy 50 posts in one year, and as a result, and as a result, traffic to those posts doubled in six months from roughly 9,000 to 18,000 monthly visits.
Pillar 3: Build Topical Authority
How we do this:
- Create Linkable assets iwth stats pages targetting “journalist keywords” and orignal data for relevant topics.
- For brand new websites, build content necessary for search engines to view the company as an authority in the industry.
Result:
Our topical authority strategy helped this brand new website climb to DR 70+ in less than 12 months. It also ranks in the top 10 for nearly 25,000 keywords and the traffic is valued at nearly $200,000 today.
Want more info on this process? Read about our content marketing methodology.
Whar Clients Say About Working With Us
We’ve deployed this strategy for multiple clients and here are a few things they have to say about working with us:
How We Structure Engagements?
Here’s what the process looks like when you work with me
Step:1 Customer Research
- Customer research calls with CS, Sales, and the marketing team
- Demo of the product and/or use it.
The Purpose of this step is to understand how your product works, the pain points it solves, and who your ideal customer is
Step:2 Keyword Research and Authority Strategy
- Indentify high purchase intent keywords that match pain points uncovered during customer research
- Indentify journalistic keywords that will attract links
- Create an internal linking strategy
The Purpose of this step is to understand which keywords will make your brand an authority on topic and drive conversions.
3: Execution
- Conduct expert interviews to ensure each piece of content is authoritative
- Give the interview to a writer who crafts those ideas into a blog post
- Optimize the blog post using Clears cope
- Revise the content as necessary
Implement internal links
The purpose of interviewing your team or third party experts to ensure the content is orignal and has an intresting viewpoint. This positions your brand as a thought leader.
Step 4: Reporting
- Traffic growth
- Link growth
- Overall authority growth
In this step, we ensure the strategy is driving tangible results
Step:1 Customer Research
- Customer research calls with CS, Sales, and the marketing team
- Demo of the product and/or use it.
The Purpose of this step is to understand how your product works, the pain points it solves, and who your ideal customer is
Step:2 Keyword Research and Authority Strategy
- Indentify high purchase intent keywords that match pain points uncovered during customer research
- Indentify journalistic keywords that will attract links
- Create an internal linking strategy
The Purpose of this step is to understand which keywords will make your brand an authority on topic and drive conversions.
Step 3: Execution
- Conduct expert interviews to ensure each piece of content is authoritative
- Give the interview to a writer who crafts those ideas into a blog post
- Optimize the blog post using Clears cope
- Revise the content as necessary
Implement internal links
The purpose of interviewing your team or third party experts to ensure the content is orignal and has an intresting viewpoint. This positions your brand as a thought leader.
Step 4: Reporting
- Traffic growth
- Link growth
- Overall authority growth
In this step, we ensure the strategy is driving tangible results.
Who is Megan Mahoney?
I’m the founder of Ignite My Site, and the voice behind all of the content on this website.
I began practicing content marketing because I didn’t have money to run paid ads for the first business I started in college. I quickly learned that most of the traditional content marketing advice doesn’t actually drive revenue… which was a major problem for me as a broke college kid.
Over the years, I figured out a method to make content drive conversions, and I now use this method to help other companies build content marketing strategies that drive revenue. You can read more about my approach to content marketing in publications, like The Search Engine Journal, Ahrefs, and The Content Marketing Institute. I’ve also given workshops for content marketing communities like Superpath.
Stop Wasting Money Writing Words. Start Driving Traffic That Converts Today
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Note: This is a post I wrote for the Search Engine Journal. You can read the original version of this post here. You’ve probably already heard that statistics pages are a
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